Survey findings reveal low awareness among
U.S. vehicle owners of the data their cars produce—as well as who owns this
Md. – October 18, 2018 – More than 8 in 10 U.S. vehicle owners and
lessees believe car owners should have full access to and control of their
vehicle's data, including maintenance and repair information, according to the
results of a survey released today by the Auto Care Association.
The survey, conducted in August by
Ipsos, a global, independent market research company, found 86 percent of
consumers said vehicle owners should have access to driver and vehicle data,
also known as telematics. Additionally, the survey found 88 percent of
consumers believe a vehicle's owner should decide who has access to this data.
The findings from this survey come at
a time when there is continued debate over vehicle data. Each year, vehicles
get "smarter" and infused with telematic technologies, which enable
real-time, wireless transmission of information related to driving behavior,
such as steering, acceleration and breaking; and vehicle health, including fuel
use, emissions and engine hours. However, as this technology has advanced,
vehicle manufacturers are gaining exclusive access to vehicle data at the
expense of consumers.
"These results should be a
wake-up call to automakers," said Bill Hanvey, president and CEO of Auto
Care Association, an industry trade group representing 4.6 million jobs from
coast-to-coast. "At a time when Americans don't see eye to eye on many
issues, the results of this survey revealed a large majority of consumers
support their right to gain full access to their vehicle data."
"Without the right to control
where their data goes, car owners may face greater inconvenience, greater cost
and fewer options for taking care of their vehicle," added Hanvey.
Among the survey's most notable findings
was a low awareness of telematics, a form of wireless technology in vehicles
that aims to make the driving experience safer and more convenient through
monitoring and data collection, including maintenance and repair information.
Nearly 3 in 4 consumers (72 percent) said they had not heard anything about
telematics. Once provided with a definition, 63 percent of respondents still
said they were not very or not at all familiar with telematics.
The implications for this lack of
awareness were also apparent. Remote diagnosis of vehicle problems is one of
the primary selling points of telematics; however, as of today, only vehicle
manufacturers can take advantage of this information. As a result, vehicle
owners have little to no choice when it comes to servicing their vehicle.
The survey found 71 percent of
respondents incorrectly assumed that the vehicle owner has access to driver and
vehicle data, which was greater than the percentage of respondents who assumed
the vehicle manufacturer and the dealership have access to this data (59
percent and 44 percent, respectively). And nearly half of respondents (45
percent) incorrectly believed that vehicle owners own their car's data.
The survey's respondents also
reported mixed feelings about advancements in vehicle technology:
- Eighty percent agreed that the advancements in
safety technology in vehicles make them feel safer on the road. However, 70
percent said they believe technological advancements in vehicles are making
drivers too dependent on safety features;
- Half (50 percent) said they are skeptical of new
technology in vehicles; and
- Fifty-nine percent said they specifically look
for new technology features in vehicles they are considering to purchase or
lease, while 45 percent prefer vehicles with less technology features.
To view a summary of the survey
results and get more information about the aftermarket's role in vehicle data,
About this survey:
These are the findings from an Ipsos poll conducted August 22 – 30, 2018 on
behalf of Auto Care Association. For the survey, a sample of 4,581 adults ages
18 and over from the continental United States, Alaska and Hawaii were
interviewed online, in English. This includes 3,854 adults who currently own or
lease a vehicle. The precision of Ipsos online polls is measured using a
credibility interval. In this case, the poll has a credibility interval of ±1.7
percentage points for all respondents and ±1.8 percentage points for car