The Supply Chain of Information "My Product, Your Information"
12:00 pm–12:45 pm
Ecommerce gives us the chance to connect the product and the experience and receive feedback from consumer to manufacturer. Content is the key point to call the attention of the customer, and the metrics and structured data are our opportunity to have a continuous enhancement to lead the new way to buy. Do you control all the content in the supply chain? Do you get feedback from it? Which are the KPI`s you use to improve your content?