May 17, 2021
12:30 pm–1:15 pm

Complex ideas, especially those involving technology, are core to how most modern businesses innovate and evolve today. Convincing busy business leaders to understand an idea enough to willingly allocate precious funding to a topic they may not fully grasp is tough! How do you educate them without trying to make them into an architect? How do you demonstrate the value technical investment will bring to the business? The world of automotive content brings even more complexity involving often complicated business processes and multiple third parties into the fold along with the technical underpinnings of today's catalog systems. Rob will share his lessons learned from his years in consulting as well as his time being the executive sponsor for the NAPA catalog on how to tell the right story to build a vision, gain buy-in, win precious investment dollars, and demonstrate the results that happen along the way.