Want Your Customers to RTFM? Start By Building a Better FM
9:25 am–9:55 am
Want Your Customers to RTFM? Start By Building a Better FM
ChatGPT is rewriting the rules for customer-facing content — and turning product documentation into a powerful new engagement channel.
Only 10% of drivers ever open their vehicle’s manual — and that negatively impacts customer satisfaction, adoption, safety, and more. In a digital world, consumers don’t pay attention to paper documentation, and hard-to-read PDFs aren’t much better.
Generative AI technologies are accelerating this trend: consumers expect to simply ask questions and get clear answers. Automotive brands need to embrace GenAI to deliver rich online experiences without compromising on accuracy.
Done right, digital documentation ensures consumers actually do RTFM. This session details best practices for AI-enabled digital documentation; core technical requirements for digitizing at scale; and specific use-cases that yield new revenue streams.
