National Institute for Automotive Service Excellence (ASE)
Trish Serratore is the Senior Vice President, Communications for the National Institute for Automotive Service Excellence (ASE).
Her responsibilities include oversight, development, and direction of all public relations, advertising, marketing outreach and media strategies and functions targeted to the consumer, industry and other publics for ASE. She assists with the development and implementation of strategic direction. She supports the efforts of ASE, ATMC, and ASE Education Foundation by interaction with industry, education, consumer and government sectors.
Prior to her current position, Serratore was president of the ASE Education Foundation, the education arm of ASE where she oversaw automotive program accreditation at secondary and post-secondary institutions as well as student career development initiatives.
Before joining ASE, Trish was an account executive for Target Communications, a public relations/advertising agency in the Philadelphia area. Her career started at Motor Age Magazine, an industry trade journal, as the business editor.
Trish has received the Automotive Hall of Fame’s Young Leadership and Excellence Award for outstanding achievements in the automotive industry and the Akzo Nobel award as one of the most influential women in the collision repair industry. She also has been named one of the “Top 100 Women in the Automotive Industry” by Automotive News.
She spends her free time with her family and their 1932 Ford Hot Rod.