Jesus Duran
Mexico Content Operations Director
O'Reilly Auto Parts
Jesus has been in the automotive industry for over 19 years, and for the last 18 he has focused on content for the two largest auto parts retailers. During this time, he has worked with several suppliers for the US, Mexico and Brazil markets by guiding, mentoring, and training them to follow the Auto Care data standards, and sharing his experience and best practices to improve the automotive aftermarket industry content. Since 2007, most of this work has been aimed at Mexico suppliers, when he started holding workshop sessions on the Auto Care data standards (then known as AAIA legacy standards) to show suppliers how to properly produce their own content. In his free time, Jesus likes to play guitar, to run and play basketball.