Taylor Mitchell

Human connection gives business a strategic advantage


Taylor gives insight into her cloud decisions and how this shift allows her to play offense with how IT can support the association (and the ecosystem they support) with shifts in the global market.

Taylor Mitchell
SVP, Technology & Standards

Taylor Mitchell is the senior vice president of technology and standards for the Auto Care Association.

Mitchell has been with the Auto Care Association since 2011, when she joined the technology department as the Program Manager (PM) for Technology Standards. During her time at Auto Care she has worked with the industry leaders to identify and solve issues with collection and cataloging of product information, the most prominent solution being the build of the Auto Care Vehicle Information Portal (VIP) which consistently delivers critical data to the industry.

Mitchell currently oversees the technology department’s projects and industry initiatives, including the continued expansion of the Vehicle Information Portal (VIP) which allows the association to aggregate and disseminate data to improve their businesses. Mitchell is also managing the technology department’s emerging technologies group that is instrumental in ensuring auto care industry businesses can take advantage of new vehicle technology. This work includes development of the association’s plan for a global vehicle interface, the development of HD product standards, streamlining processes and also managing the association’s technology standards committee.



DCA Live Association Tech Stars

Articles featuring Taylor


Automotive Aftermarket Products Expo

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