BETHESDA, Md. – April 29, 2019 – The Auto Care
Association today announced Sara G. Greene as the director of membership, where
she will be responsible for providing leadership and strategic direction for
the Auto Care Association’s member recruitment and retention efforts, while
developing strong relationships with internal staff serving as the conduit to its
3,000 member companies.
In her role as membership director, Greene will work closely
with the association’s Strategic Development department to provide
recommendations for growing key member segments, while creating and supporting
the association’s goals. Greene will also be responsible for researching new
trends and implementing strategies to increase member engagement, diversity and
retention. Additionally, Greene will lead domestic and international membership
growth strategies for opportunities that are made available through the
development of new products and services. One of the major initiatives Greene
will execute is the implementation of processes to leverage data and technology
in order to facilitate a more tailored, member-centric experience.
Greene brings to the association nearly 14 years of
experience at the National Retail Federation, where she held numerous
membership-specific roles, including most recently the role of senior director
of member engagement and strategic partnerships. In her previous role, Greene
led the execution and evaluation of the National Retail Federation’s member
engagement strategy, member programs and services and strategic partnerships.
Prior to joining the National Retail Federation, Greene spent
three years as a marketing coordinator with MAXIMUS Ticket to Work Program,
where she organized and implemented strategic marketing plans. Greene graduated
summa cum laude from Marymount University with a bachelor’s degree in Business
Administration in Marketing.
For more information about the Auto Care Association’s
membership department, including benefits and resources, please visit autocare.org/membership
or contact Sara Greene at email@example.com.