We all know that miles driven
is the Achilles' heel of the auto care industry.
Fewer miles driven equal
fewer parts sold and less service and repair performed.
It’s a simple equation that’s
influenced primarily by economic downturns, unemployment and gas prices.
But, politics aside, just
looking at the numbers, our industry is running along nicely thanks to a pretty
robust stock market, reduced unemployment figures and a significant drop in gas
The drop in gas prices alone
has been very good news to consumers and to the auto care industry. I recently
read that every penny decline in gas prices gives about $1 billion back to
With the average price at the
pump today about $1.22 cheaper than a year ago (and the lowest since May 2009),
that’s a heck of a lot of new-found disposable income for vehicle owners to
pump back into vehicle maintenance and repair and another road trip or two.
What a great opportunity to
help customers understand savings beyond the pump now that their mind is off
gas prices! See this infographic from the Car Care Council on this very