My Favorite Old Rule of Business

Posted by Kathleen Schmatz on July 11, 2011

While reading an old rule of business by Steve Miller, a trade show marketing strategist, it reminded of my favorite old rule that, for more than 40 years, continues to be a chorus in my head. In fact, in today's fast/faster/fastest digital communications, it may be more apropos. A significant mentor of mine, an entrepreneurial business publisher, announced to me to "take the time to write a short letter." And what he meant applied to awkward problem-solving, taking a long breath before writing an angry letter, and surely taking the time to write a sincere and literate reply. Talk about "everything counts," our personal correspondence should be at the top of the list, whether that communique is in an envelope or an e-mail, or a tweet, or any type of social media posting.

Keywords: auto care industry