I Hope Millennials Love Their Cars

Posted by Kathleen Schmatz on February 02, 2015

For years, I’ve been reading study after study proclaiming that Millennials would rather own a laptop or iPad or iPhone than get their driver’s license and own a vehicle.

 

Now comes along a study conducted by MTV that totally contradicts this notion.

 

The study called “Millennials Have Drive” was released at the National Automobile Dealers Association Convention and Expo recently. The study reported that three in four young people would rather give up social media for day than their car, and 72 percent would rather give up texting for a week than their car.

 

Really? 

 

And look at these statistics:

 
  • Three in four Millennials feel like they couldn’t live without their car.
  • 85 percent of Millennials are looking forward to one day owning the car they’ve always wanted, versus 59 percent of Boomers and 72 percent of Gen Xers.
  • 70 percent of Millennials like driving a lot versus 58 percent of Boomers and 66 percent of Gen Xers.
  • Eight in 10 Millennials get around most often by car as opposed to any other form of transportation.

All these survey results are, as the report says, “A stark contrast to studies in recent years that show driving on the decline among young people.”

Indeed, the results are a quite a contrast, and certainly encouraging for the auto care industry.

 

Perhaps young people actually do still have a love affair with their automobile.

 

Let’s hope so.


Millennial driving girl