I was delighted to see all of the
media coverage of Earth Day this year and noticed a dramatic increase in the
number of companies who integrated the environmental message into their print,
broadcast and online advertising and PR. In our industry, we believe every day
is “Earth Day.”
automotive aftermarket industry has, for decades, practiced sustainability and
has been “green” long before being “green” was cool or mainstream. The
problem is most people don’t realize it and we don’t get credit for our huge
contributions to a cleaner environment.
the core purpose of the businesses that make up the aftermarket is to provide
the parts, products and services to keep America’s vehicles operating properly,
efficiently, safely and cleanly. Overall these contribute to better gas
mileage, less energy consumption and cleaner air. Our member companies'
widespread environmental thinking and practices in the areas of recycling,
disposal, transportation and facilities management delivers energy-efficient, recyclable,
reusable and non-hazardous results – EVERY DAY.
year we created our eco story: “The Automotive Aftermarket’s Green Story:
Driving Toward a Cleaner Environment.”
going to be hearing a lot about how proud we are to be green.