never too early to “plant the seed” about the importance of vehicle
maintenance. Yet, very few opportunities exist to reach young children in a
fun, interactive, educational and memorable way.
But the Car
Care Council has found just that opportunity in its new interactive auto care
center for children, which will be on display in the upper lobby of the Sands Expo
Center during AAPEX. The center is designed for children ages three to 10 to
step into a pretend auto repair shop equipped with everything they need to
perform maintenance on a kid-sized car mounted on a lift.
mini-technicians or DIYers can have fun sorting, matching and problem-solving
as they select tools, change tires, replace parts, recycle oil, fill work
orders, replace the exhaust system on a creeper and even work on an engine
diagnostic system. The Auto Care Center is based on a model showcased in a
number of children’s museums around the country.
is unveiling the Auto Care Center at AAPEX in hopes that industry professionals
who see the exhibit will be inspired to consider sponsoring or purchasing an
exhibit themselves to brand and donate to a children’s museum in their city.
Others might put the exhibit on display at various locations or send it on
tour. However the exhibit is used, this exciting and unique educational project
will connect with children and their parents in a positive way about the auto
Auto Care Center can showcase brands, contribute to consumer education and
improve the image of the auto service and repair profession, and even help
recruit future employees to the industry.
for the Auto Care Center was made possible by a grant to the Car Care Council
from the University of the Aftermarket Foundation. The exhibit was created
through a partnership with the Betty Brinn Children’s Museum in Milwaukee, Wis.
The council intends to eventually donate the exhibit to a selected children’s
museum or loan the exhibit to several children’s museums.
to have children from a local day care center actually playing in the Auto Care
Center at specific times during AAPEX. Staff will be at the
exhibit to answer questions and provide information.
This is a guest post by Rich White, executive director, Car Care Council.