Happy National Car Care Month, everyone! April is the center of
celebration in our industry, and we invite you to join the industry-wide party
by participating in the Car Care Council’s “Be Car Care Aware” consumer
education campaign during National Car Care Month!
The campaign is now in its tenth year of bringing the most
comprehensive vehicle maintenance information to motorists, and it is easier
than ever to get involved and reach out to your customers. The council has a
new and improved website, an online industry toolkit, a new “behind-the-scenes” video
for consumers and an expanded social media
presence. Central to National Car Care Month are community car care events that feature free vehicle check-ups or
inspections hosted by repair shops, stores and other businesses. Click here to see some of the events already scheduled
for 2012! You can participate in many ways – whatever level works for your
business. A shop could something as simple as hang a banner over a bay and
invite current customers and prospective customers to stop by for a free
inspection and pick up a free Car Care Guide. If
your business is on Twitter, use #NCCM2012 and tag @CarCarCouncil.
National Car Care Month has just started and runs throughout
April, and there are countless ways for you to join the celebration! Visit www.carcare.org today.