Posted by
Kathleen Schmatz
on
October 06, 2014
It was just six
months ago that we officially changed our name from the Automotive Aftermarket
Industry Association to the Auto Care Association, part of a comprehensive rebranding
initiative. Not only did we change our name to better reflect the industry we
represent, we redefined our industry – the auto care industry – to be better
understood and appreciated by stakeholders and audiences outside of our
industry.
Since launching the
new brand, it has been full speed ahead, rolling out the brand and industry
story to members, the industry, legislators, government regulators,
consumer/business/financial media and other stakeholders. I am extremely pleased
to report that awareness, acceptance and support of the new brand have been overwhelming.
Members are adopting the new name and logo and the new auto care industry
language.
Our government
affairs staff reports a greater understanding of the new association and
industry names and language among legislators, agency regulators and their
staff. We have observed more frequent use of the term auto care industry in the
media, during meetings, speeches and corporate financial reports.
What we now call
our industry and how we describe our industry is making it easier to
communicate the value the auto care industry delivers to consumers, businesses
and the economy. Our industry guarantees freedom of mobility. Our industry
keeps America rolling. Our industry contributes to safety, jobs, energy
efficiency, the economy and overall quality of life.
As the voice of the
auto care industry, the Auto Care Association is bringing a stronger focus to
how we communicate on behalf of the industry. We hope our members will continue
to adopt the new association name and logo and the new auto care industry
language.
A simple way to
show support for the rebranding is to join other member companies in our digital
badge program, and show your support of your association online! This online
badge can be easily downloaded and posted to your company’s website and social
media channels, and demonstrates your association affiliation. And, your
participation is recognized via Auto Care Association social media.
Visit www.autocare.org/logos to download your online badge today.
Thank you, and
cheers.
