We’re all familiar
with the old saying actions speak louder
than words. Since last year you’ve been hearing that the Auto Care
Association is stepping up its international initiatives so that we can better
position our members to be competitive in an increasingly global marketplace. And
we’re committed to making sure our actions speak louder than our words.
Last month we
marked an important milestone by organizing and hosting our first-ever member
pavilion at the Latin Auto Parts Expo in Panama City, Panama. Exhibitors in the
Auto Care Association Pavilion were very pleased with the quality of attendees
at this first-ever show. The three-day event featured 193 exhibitors and
approximately 3,000 total attendees representing more than 60 countries. We
were ecstatic that 47 Auto Care Association members joined us in Panama.
We were even more
pleased to learn in a post-show survey that many of our members indicated that
they made a sale, signed a cooperation agreement or found new potential clients
during the show. These are the kinds of tangible results we are seeking to
deliver our members as we expand our international initiatives and resources.
Our members identified Latin America as a key target growth market, so we took
action and have greatly increased our activities in the region.
example of the association’s international endeavors is our sponsorship of the newly-released
Automotive Resource Guide: A Reference
for U.S. Exporters.
This resource guide, prepared by the U.S. Commercial Service’s Global Automotive
Team, is designed to help U.S. companies identify export markets where U.S.
automotive products or services are likely to succeed. The guide provides
foreign market intelligence on market entry, industry trends, export statistics,
primary competitors, trade barriers and a variety of information for members to
increase international sales. It will serve as a valuable resource to help our
members determine where their next international opportunity might be.
Talk is cheap.
Action is what counts. We’re proud of the actions we’ve taken thus far to help
promote international business opportunities for our members. And we’re just
getting started. Be sure to check out the updated international
trade resources on
our new website. And don’t be shy about joining the conversation and letting us
know your international goals and challenges and what we can do to help.