It was just six months ago that we officially changed our name from the Automotive Aftermarket Industry Association to the Auto Care Association, part of a comprehensive rebranding initiative.
special issue of Auto Care Insider magazine we debut the new Auto Care
If you attended the AAIA Town Hall breakfast during AAPEX, you saw the 90-second video previewing an ambitious and bold rebranding initiative by our association.
Today I propose to forever ban the use of two terms you hear way
too often in our industry. Our industry is confusing enough to outsiders. We
don’t need to be making things worse. Via today’s blog, I’m declaring war on
the word “installer” when referring to a professional automotive technician,
and the words “service dealer” when referring to an independent service and
repair business. These are archaic terms that should be stricken from our vocabulary.