Today I propose to forever ban the use of two terms you hear way
too often in our industry. Our industry is confusing enough to outsiders. We
don’t need to be making things worse. Via today’s blog, I’m declaring war on
the word “installer” when referring to a professional automotive technician,
and the words “service dealer” when referring to an independent service and
repair business. These are archaic terms that should be stricken from our vocabulary.
I was honored to talk to 55 young people, mostly new to our aftermarket industry, who gathered at the headquarters of Federal-Mogul in Southfield, Mich. for "Aftermarket 101" a total immersion day-and-half session.