on the road with kathleen
Since last year you’ve been hearing that the Auto Care Association is stepping up its international initiatives so that we can better position our members to be competitive in an increasingly global marketplace.
At the Auto Care Association, we are sensitive to this reality and acknowledge that many of our members and colleagues suffer from “event fatigue.”
Never before has it been so abundantly clear that our association’s
programs and initiatives reach far beyond the borders of the United States.
Last week, we announced an exciting new opportunity for both the
association and our member companies to increase their international footprint
by showcasing products and services to the fast-growing Latin American market.
I know, it’s an obvious and
overused statement. Yet too many individuals, companies and organizations still
wear border blinders and think and operate in comfort zone silos.
Our recent right to repair victory in Massachusetts was not just state
news or even national news; it was global news.
While attending Autopromotec in Bologna, Italy this week, I'm reminded once again that there seem to be more similarities between our respective aftermarket industries, than stark differences.