on the road with kathleen
So, does our
industry need or want another trade show?
While those of us in the auto care industry consider every month car care month, April is the official National Car Care Month according to the non-profit Car Care Council.
Never before has it been so abundantly clear that our association’s
programs and initiatives reach far beyond the borders of the United States.
The council has a new industry-specific section of its website, www.carcare.org/industry-tool-box/
called the Industry Tool Box. Designed exclusively for aftermarket industry
businesses, it provides the tools, materials, resources and how-to information
needed to get started in helping educate consumers about the benefits of
regular vehicle maintenance, care and repair.
As aftermarket professionals, we all know how much cheaper it is to
drive than to fly, and how vital it is to winterize, and why you should always
do a pre-trip vehicle check – and thanks to your industry’s consumer education
campaign “Be Car Care Aware,” the motoring
public is learning the importance of these things too.
Happy National Car Care Month, everyone! April is the center of
celebration in our industry, and we invite you to join the industry-wide party
by participating in the Car Care Council’s “Be Car Care Aware” consumer
education campaign during National Car Care Month!
Newspaper headlines, local and national television and radio news
broadcasts and the Internet are once again warning of record high gas prices
with dire predictions of the impact on everyday life and the overall economy.