on the road with kathleen

Lousy Terms of Endearment

Posted by Kathleen Schmatz on August 01, 2013

Today I propose to forever ban the use of two terms you hear way too often in our industry. Our industry is confusing enough to outsiders. We don’t need to be making things worse. Via today’s blog, I’m declaring war on the word “installer” when referring to a professional automotive technician, and the words “service dealer” when referring to an independent service and repair business. These are archaic terms that should be stricken from our vocabulary.