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Today's consumer can do almost anything online - watch movies, pay bills and shop for everything - including auto parts. Businesses are interacting digitally too. The trend of buying aftermarket products online is increasing and the auto care industry must upgrade its capabilities to win on the online super-highway.
To help the industry develop winning strategies, the Auto Care Association has compiled a new arsenal of original research, Disruptive Trends Shaping the Future of the Aftermarket: E-Commerce and Strategy, which provides a deep dive into how DIY and DIFM customers shop and what factors determine their behaviors. It details e-commerce penetration by product category, implications and potential strategies, as well as case studies from similar industries that have innovated and grew their businesses with faced with a similar situation. The research also covers key digital disruptors that are projected to create a $30 billion opportunity by 2030 and transform the aftermarket - and your business.
Submit a request to get early access to the report:
Call us at (301) 654-6664 if you have category or product-specific questions.