e-tailing

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etailingIG

E-tailing is the fastest growing retail sector in the automotive aftermarket, and becoming a significant revenue stream for auto parts sales, but little solid data exists on the size and makeup of this channel. E-tailing refers to parts sold via publically accessible websites to DIYers and service professionals. This new online research study to measure the online retail market for sales of aftermarket replacement parts and accessories, will serve as the foundation for the Auto Care Association to provide a unified estimate of online sales within the auto care industry.

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Table of Contents

Access the e-tailing infographic!

Access E-tailing Insights.

More information about the study was featured in vol. 89 of Auto Care Insider, and presented at AAPEX 2014


The E-Tailing in the Automotive Aftermarket study:                  
• Provides a comprehensive summary of the online retail parts sales market including part category sizing;      
• Establishes a single industry data point for e-tailing;
• Helps readers understand trends in automotive parts e-tailing;
• Sets a baseline to compare against future category growth; and
• Provides benchmarks for member companies to determine online share.

The full report provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys, and in-depth interviews (IDIs) within the auto care industry.

IMR Inc. and The Martec Group were commissioned by the Auto Care Association to perform the research for this report.

In addition to the full report, the research is available in four modules. See below for details.

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E-tailing in the Automotive Aftermarket - Executive Summary

The Executive Summary provides an overview of all the key component study findings which include insights from the market sizing, repair shop/installer and consumer research.

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E-tailing in the Automotive Aftermarket - Market Size and Growth

This module estimates the total dollar volume of replacement parts sold via e-tailers  for 2013 in consumer dollars. Dollar volumes are shown by both total market as well as by replacement part category. Growth estimates are provided for the short and long term horizons, with penetrations levels for e-tailing and various growth scenarios (best-case, status quo, etc.). Key insights regarding market dynamics and structure are included as well as estimates of the e-tailing channel share for DIY and DIFM customers, as there is a sizable component of e-tailing that involves professional installers.

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E-tailing in the Automotive Aftermarket - Repair Shop/Installer Survey Results

In this module, you will find an in-depth analysis of the repair shop’s usage of e-tailing within their business. Key insights include the size of the e-tailing market as well as the size of replacement part categories within this segment. In addition, the report documents the role of e-tailing within shops addressing topics such as pricing, attitudes towards e-tailing, purchase methods, internet parts research, delivery requirements, ‘Web-rooming,’ general Web purchasing behavior and more.

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E-tailing in the Automotive Aftermarket - Consumer/Vehicle Owner Survey Results

This report examines the DIY automotive consumer and their e-tailing habits.  
Key insights include the size of the DIY e-tailing market as well as the size of replacement part categories within this segment. The report details DIY e-tailing consumer repair/maintenance behavior, internet usage and shopping behavior, attitudes toward e-tailing, online purchasing within the automotive segment and outside the segment, key purchasing drivers and inhibitors, and much more.

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